{"id":60,"date":"2015-05-22T15:56:02","date_gmt":"2015-05-22T15:56:02","guid":{"rendered":"http:\/\/www.shannon-leahy.com\/blog\/?p=60"},"modified":"2015-05-22T16:02:12","modified_gmt":"2015-05-22T16:02:12","slug":"margot-bloomstein-defining-our-industry-defining-ourselves","status":"publish","type":"post","link":"http:\/\/www.shannon-leahy.com\/blog\/margot-bloomstein-defining-our-industry-defining-ourselves\/","title":{"rendered":"Margot Bloomstein: Defining Our Industry and Defining Ourselves"},"content":{"rendered":"<p><a href=\"https:\/\/twitter.com\/mbloomstein\" target=\"_blank\">Margot Bloomstein<\/a>\u00a0explores the value of differentiation in content strategy and owning your specific passion\/area of expertise.<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>In the absence of best practices, just try, practice and learn.\n<ul>\n<li>Best practices can hold us back.<\/li>\n<\/ul>\n<\/li>\n<li>Drawing analogies between gas stations and content strategy\n<ul>\n<li>Different brands meet the different needs and contexts for different audiences<\/li>\n<\/ul>\n<\/li>\n<li>Industries thrive through differentiation: both buyers and sellers benefit.\n<ul>\n<li>What&#8217;s right for <em>me<\/em>?<\/li>\n<li>What&#8217;s right for <em>right now<\/em>?<\/li>\n<\/ul>\n<\/li>\n<li>Content strategy is not one size fits all<\/li>\n<li>Vulnerability &#8211;&gt; clarity &#8211;&gt; specificity &#8211;&gt; strength\n<ul>\n<li>We have to be vulnerable enough to understand our weaknesses and clear enough to know our strengths.<\/li>\n<\/ul>\n<\/li>\n<li>We don&#8217;t all have to know or do the same thing. We each have our specialities. Own it.\u00a0And help others own their strengths.<\/li>\n<li>Broaden your knowledge, but narrow your passion.<\/li>\n<li>Content strategists\n<ul>\n<li>Be precise: own your definition<\/li>\n<li>Get specific: narrow what you want<\/li>\n<li>Be honest&#8230;and encouraging. &#8220;No&#8230;and&#8221;<\/li>\n<\/ul>\n<\/li>\n<li>Clients\n<ul>\n<li>Be precise: own your definition<\/li>\n<li>Get specific: narrow what you want<\/li>\n<li>Be honest&#8230;and encouraging. &#8220;No&#8230;and&#8221;<\/li>\n<\/ul>\n<\/li>\n<li>Different needs require different people with different, specialized areas of expertise<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Margot Bloomstein\u00a0explores the value of differentiation in content strategy and owning your specific passion\/area of expertise.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-confabmn"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":16,"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":77,"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions\/77"}],"wp:attachment":[{"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shannon-leahy.com\/blog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}