I recently got an email from Expedia. Asking me to shout about my trip to Minneapolis. At first, I thought they somehow got the impression my flights were bad (they weren’t). All because they said shout.
After I opened the email, it was finally clear what Expedia was after: they wanted my feedback. And they were trying to have a little fun with it (hello, inquisitive giraffe!).
So confusing! Why not just ask for feedback up front? Next time, Expedia, please be more more direct.