Gerry McGovern, founder and CEO at Customer Carewords, shares how to take better care of customers through the self-service content you provide.
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Category: #confabmn
Deborah Carver & Katie Pennell: Humans Make Search Happen – Behavioral Data to Debunk SEO’s Sullied Reputation
Deborah Carver, Content Marketing Manager, and Katie Pennell, Senior Content Marketing Specialist, both with Nina Hale, Inc., drop some SEO protips.
Anne Haines: If She Knew What She Wants – Librarian Mind-Reading Tricks for Fun and Profit
Anne Haines, Web Content Specialist at Indiana University Libraries, shares strategies to get at what people really need.
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Sally Bagshaw: Beyond the web – Customer service center content strategy
Sally Bagshaw explores why businesses and organizations should fold customer service into content strategy and how to do it.
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Margot Bloomstein: Defining Our Industry and Defining Ourselves
Margot Bloomstein explores the value of differentiation in content strategy and owning your specific passion/area of expertise.
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Anne Lamott: Overcoming the Voice of Self-Doubt
Anne Lamott shares her wisdom on slowing down, paying attention, and just doing.
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Margo Stern: Make the String Shorter – Designing Killer Content for Product
Margo Stern, Content Strategy Lead, Shopping at Google, gets into how to design product content, OR “going from concept to launch with a little less pain.”
Continue reading Margo Stern: Make the String Shorter – Designing Killer Content for Product
Michael Metts: Take My Money – Building Trust During Transactions
Michael Metts, Lead UX Writer at Wolfram, talks about how to build trust with content.
Continue reading Michael Metts: Take My Money – Building Trust During Transactions
Ahava Leibtag: Use the Secrets of Content Strategy to Turbocharge Your Content Marketing
Ahava Leibtag , Principal at Aha Media Group, challenges us to channel our inner Steve Jobs and “focus on the pocket.”
Ravi Jain: Mining the Power of Immersive, Short-Form Video
Ravi Jain , Senior Associate Director of Digital Media & Web Development at Boston College, gives the skinny on short-form video #skinnyinminny
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