Gerry McGovern, founder and CEO at Customer Carewords, shares how to take better care of customers through the self-service content you provide.
Anne Haines, Web Content Specialist at Indiana University Libraries, shares strategies to get at what people really need.
Continue reading Anne Haines: If She Knew What She Wants – Librarian Mind-Reading Tricks for Fun and Profit
Sally Bagshaw explores why businesses and organizations should fold customer service into content strategy and how to do it.
Margot Bloomstein explores the value of differentiation in content strategy and owning your specific passion/area of expertise.
Anne Lamott shares her wisdom on slowing down, paying attention, and just doing.
Margo Stern, Content Strategy Lead, Shopping at Google, gets into how to design product content, OR “going from concept to launch with a little less pain.”
Michael Metts, Lead UX Writer at Wolfram, talks about how to build trust with content.