Margot Bloomstein: Defining Our Industry and Defining Ourselves

Margot Bloomstein explores the value of differentiation in content strategy and owning your specific passion/area of expertise.

  • In the absence of best practices, just try, practice and learn.
    • Best practices can hold us back.
  • Drawing analogies between gas stations and content strategy
    • Different brands meet the different needs and contexts for different audiences
  • Industries thrive through differentiation: both buyers and sellers benefit.
    • What’s right for me?
    • What’s right for right now?
  • Content strategy is not one size fits all
  • Vulnerability –> clarity –> specificity –> strength
    • We have to be vulnerable enough to understand our weaknesses and clear enough to know our strengths.
  • We don’t all have to know or do the same thing. We each have our specialities. Own it.¬†And help others own their strengths.
  • Broaden your knowledge, but narrow your passion.
  • Content strategists
    • Be precise: own your definition
    • Get specific: narrow what you want
    • Be honest…and encouraging. “No…and”
  • Clients
    • Be precise: own your definition
    • Get specific: narrow what you want
    • Be honest…and encouraging. “No…and”
  • Different needs require different people with different, specialized areas of expertise

Leave a Reply

Your email address will not be published. Required fields are marked *