Margot Bloomstein explores the value of differentiation in content strategy and owning your specific passion/area of expertise.
- In the absence of best practices, just try, practice and learn.
- Best practices can hold us back.
- Drawing analogies between gas stations and content strategy
- Different brands meet the different needs and contexts for different audiences
- Industries thrive through differentiation: both buyers and sellers benefit.
- What’s right for me?
- What’s right for right now?
- Content strategy is not one size fits all
- Vulnerability –> clarity –> specificity –> strength
- We have to be vulnerable enough to understand our weaknesses and clear enough to know our strengths.
- We don’t all have to know or do the same thing. We each have our specialities. Own it. And help others own their strengths.
- Broaden your knowledge, but narrow your passion.
- Content strategists
- Be precise: own your definition
- Get specific: narrow what you want
- Be honest…and encouraging. “No…and”
- Clients
- Be precise: own your definition
- Get specific: narrow what you want
- Be honest…and encouraging. “No…and”
- Different needs require different people with different, specialized areas of expertise